Northframe
Role:
Brand System
Website Design
Design Strategy
Northframe is a SaaS platform helping operations teams manage distributed workflows. As the product expanded, their website became fragmented and difficult to scale. They needed structure — not just a redesign.
Challenge
As the product expanded, Northframe’s website became inconsistent and difficult to maintain. Navigation lacked clarity, and content updates were slow and reactive.
Startegy
Rebuild the information architecture and implement a scalable design system that supports long-term growth.
Solution
We redesigned the website structure, created reusable UI components, and built a flexible CMS-powered system in Framer to streamline updates and maintain consistency.
Result
Clearer user journeys
Faster internal updates
Improved structural consistency
A scalable foundation for future growth
Key Takeaways
Growth requires structure. A well-designed system reduces friction, improves efficiency, and allows teams to move with confidence.
